{"id":3178,"date":"2014-10-27T10:16:11","date_gmt":"2014-10-27T09:16:11","guid":{"rendered":"http:\/\/nusgrafic.com\/?p=3178"},"modified":"2014-10-27T10:16:11","modified_gmt":"2014-10-27T09:16:11","slug":"5-tactiques-de-growth-hacking","status":"publish","type":"post","link":"https:\/\/nusgrafic.com\/ca\/5-tactiques-de-growth-hacking\/","title":{"rendered":"5 t\u00e0ctiques de Growth Hacking"},"content":{"rendered":"

Growth Hacking<\/strong>, significa estrat\u00e8gia de posicionament que s’utilitza al m\u00e0rqueting. Es una combinaci\u00f3 de t\u00e8cniques de m\u00e0rqueting, on s’utilitza la creativitat, l’anal\u00edtica web i de xarxes socials i la curiositat per a fer creixer el nombre d’usuaris d’una start-up. El Growth hacking es la manera de fer estrat\u00e8gies de m\u00e0rqueting de baix cost i innovadora i pot ser molt interessant i important per a les noves empreses. Els Growth Hackers<\/strong> es caracteritzen en 3 perfils, el creatiu, l’anal\u00edtic i el curi\u00f3s. Si voleu saber m\u00e9s sobre Growth Hacking,\u00a0Marketing de Guerrilla<\/a><\/strong> ho explica al seu blog!<\/p>\n

Us deixem amb 5 t\u00e0ctiques de les 69 que hi han a l’ebook creat per\u00a0Val Mu\u00f1oz, de Growth Hacking Labs<\/a>.<\/strong><\/p>\n

1-\u00a0 La web que carregava en 1 seg.<\/strong><\/h3>\n

\"10<\/p>\n

Redueix el temps de c\u00e0rrega de la teva web a l’m\u00e0xim. No t’oblidis dels m\u00f2bils.
\nPer qu\u00e8 s’ha de fer?<\/strong> 1 segon addicional de c\u00e0rrega pot suposar un descens del 7% en la conversi\u00f3<\/a>.<\/strong> La paci\u00e8ncia dels teus usuaris cada vegada \u00e9s menor, si la teva web no c\u00e0rrega en un parell de segons, se’n van. Si fas servir WordPress est\u00e0s de\u00a0sort perqu\u00e8 hi ha plugins que t’ajudaran. Si no tens WP, deixa-li clar al programador que la velocitat \u00e9s prioritat 1.
\nEt pot anar b\u00e9:<\/strong> Plugin\u00a0per a WP, W3 Total Cache<\/a> <\/strong>i com configurar-lo. Google Speed\u200b\u200b<\/strong>.<\/a><\/p>\n

2-\u00a0 El factor Fred<\/strong><\/h3>\n

\"10<\/p>\n

Des que vaig llegir El Factor Fred, em vaig dir a mi mateix que Fred seria el meu nord. Aconseguir l’efecte WOW \u00e9s f\u00e0cil,\u00a0<\/span>fes sempre una mica m\u00e9s del que els altres esperen<\/span><\/strong>.<\/strong> Una trucada, un regal, un\u00a0email\u00a0inesperat, una super-guia de regal.\u00a0<\/span>
\n<\/span><\/strong>Per qu\u00e8 fer-ho?<\/b><\/strong>\u00a0<\/span><\/strong>Perqu\u00e8 gaireb\u00e9 ning\u00fa ho fa. Perqu\u00e8 far\u00e0s feli\u00e7os els altres i a tu mateix, i perqu\u00e8 vendr\u00e0s m\u00e9s, tindr\u00e0s m\u00e9s lectors fidels i et desmarcar\u00e0s de la resta.\u00a0<\/span>
\nEt pot anar b\u00e9:<\/b><\/span><\/strong>\u00a0Llegir Delivering Happines ( El\u00a0fundador de Zappos) i The Fred Factor.<\/span><\/p>\n

3- El simple ven<\/strong><\/h3>\n

\"10<\/p>\n

Dissenya interf\u00edcies senzilles i minimalistes.\u00a0Dissenya campanyes de m\u00e0rqueting senzilles i\u00a0elegants. Dissenya eines senzilles. Dissenya sistemes de preus f\u00e0cils de\u00a0comprendre. Dissenya models de negoci\u00a0senzills.
\n<\/span>Per qu\u00e8 fer-ho?<\/strong> APPLE, la companyia de\u00a0major valor del planeta ho fa.\u00a0La simplicitat ven. Un e-commerce on\u00a0comprar sigui senzill tindr\u00e0 taxes de\u00a0conversi\u00f3 m\u00e9s altes. Un esl\u00f2gan senzill\u00a0ven millor que un complex: \u00abJust do it\u00bb,\u00a0\u00abT’agrada conduir?\u00bb<\/em><\/span><\/p>\n

4- El bot\u00f3 gegant<\/strong><\/h3>\n

\"10<\/p>\n

Utilitza un bot\u00f3 de \u201ccall to action\u201d(crida a l’acci\u00f3) gegant a les teves landing pages o a la portada de la web.<\/span>
\nPer qu\u00e8 fer-ho?<\/strong> Perqu\u00e8 est\u00e0 demostrat que incrementa la taxa de conversi\u00f3 mitjana. Si ho fa Instapage, una de les eines m\u00e9s populars de Landing Pages, ser\u00e0 per alguna cosa. Compte! ha de seguir semblant un bot\u00f3.<\/span><\/p>\n

5-\u00a0L’enviament gratu\u00eft<\/h3>\n

\"10<\/p>\n

Ofereix enviaments gratu\u00efts als teus clients. Ofereix tamb\u00e9 un enviaments Premium amb servei de 24 hores per als impacients. Si el teu tiquet mitj\u00e0 \u00e9s baix, ofereix-lo a partir d’una compra m\u00ednima.<\/span>
\n\u00bfPer qu\u00e8 fer-ho?<\/strong> Segons els estudis, l’enviament gratu\u00eft \u00e9s un dels factors amb m\u00e9s impacte sobre la taxa de conversi\u00f3 de les ecommerce. A m\u00e9s, hi ha companyies com Kiala<\/a> amb enviaments des de 4 \u20ac. <\/span>
\nEt pot anar b\u00e9: Estudi sobre l’impacte de els enviaments gratu\u00efts a les e\u200b\u200b-commerce.<\/a><\/span><\/p>\n

El creador d’aquest ebook (Val Mu\u00f1oz<\/a>) ha recopilat 69 hacks per a trobar\u00a0idees i \u00a0adaptar-les als vostres projectes per\u00f2 no sempre funcionen per a tots els casos, utilitza la teva creativitat i utulitza el que m\u00e9s s’adapte al teu projcete!<\/p>\n

[tw_button icon=\u00bb\u00bb link=\u00bbhttp:\/\/growthhackinglabs.com\/wp-content\/uploads\/2014\/06\/69-growth-hacks.pdf?utm_source=Suscripci%C3%B3n+a+Growth+Hacking+Labs&utm_campaign=9bffef59c9-Problema_eBook_69_Hacks_16102014&utm_medium=email&utm_term=0_9413a0fb2f-9bffef59c9-230719781″ size=\u00bblarge\u00bb rounded=\u00bbfalse\u00bb style=\u00bbflat\u00bb hover=\u00bbdefault\u00bb color=\u00bb \u00bb target=\u00bb_blank\u00bb]Descarrega’t l’ebook gratu\u00eft[\/tw_button]<\/p>\n

\"5<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Growth Hacking, significa estrat\u00e8gia de posicionament que s’utilitza al m\u00e0rqueting. Es una combinaci\u00f3 de t\u00e8cniques de m\u00e0rqueting, on s’utilitza la creativitat, l’anal\u00edtica web i de xarxes socials i la curiositat per a fer creixer el nombre d’usuaris d’una start-up. El Growth hacking es la manera de fer estrat\u00e8gies de m\u00e0rqueting de baix cost i innovadora […]<\/p>\n","protected":false},"author":1,"featured_media":3186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[63,114,102,96,65],"tags":[],"class_list":["post-3178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infografia","category-marqueting","category-recursos","category-wordpress","category-xarxes-socials"],"yoast_head":"\n5 t\u00e0ctiques de Growth Hacking -<\/title>\n<meta name=\"description\" content=\"5 t\u00e0ctiques de Growth Hacking - Growth Hacking, significa estrat\u00e8gia de posicionament que s'utilitza al m\u00e0rqueting. 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