{"id":3983,"date":"2016-02-06T12:46:52","date_gmt":"2016-02-06T11:46:52","guid":{"rendered":"http:\/\/nusgrafic.com\/?p=3983"},"modified":"2018-07-05T10:42:08","modified_gmt":"2018-07-05T08:42:08","slug":"com-podem-millorar-el-seo-de-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/nusgrafic.com\/ca\/com-podem-millorar-el-seo-de-la-teva-botiga-online\/","title":{"rendered":"Com podem millorar el SEO de la teva botiga online?"},"content":{"rendered":"

SEO: Com podem millorar el posicionament de la teva botiga online?<\/h2>\n

En aquest post us donarem algun consells b\u00e0sics per tal de millorar el SEO<\/strong> de la teva botiga online. Fer que la nostra botiga surti a les primeres posicions de Google ser\u00e0 una tasca dif\u00edcil per\u00f2 una bona soluci\u00f3 ser\u00e0 posicionar la teva botiga mitjan\u00e7at una bona estrat\u00e8gia de SEO a traves de les cerques exactes que busquen els teus clients potencials.<\/p>\n

Primer de tot, hem d\u2019escollir b\u00e9 la plataforma per crear la nostra botiga online<\/strong>, ja que potser de codi obert, SAAS o feta a mida. \u00a0Les plataformes l\u00edders del mercat en codi obert son Prestashop i Magento.<\/p>\n

\"prestahop-magento-wordpress\"<\/p>\n

Una de les feines m\u00e9s pesades per\u00f2 que alhora et donaran resultats alhora de posicionar seran les descripcions dels productes<\/strong>, ja que cada descripci\u00f3 ha de ser \u00fanica, original i de qualitat. Si les descripcions estan ben elaborades milloraran la usabilitat i la taxa de conversi\u00f3 de la teva botiga online.<\/p>\n

El que MAI heu de fer<\/strong>: Copiar el contingut de la p\u00e0gina de la teva compet\u00e8ncia, ni dels prove\u00efdors ja que duplicar\u00edeu contingut i a Google no li agrada! Tampoc estaria be que que les descripcions dels productes fossin ni molt curtes ni deixar-les en blanc ja que no afavoreix gens al posicionament.<\/p>\n

Una tasca molt important es escollir quines paraules clau<\/strong> son les m\u00e9s adequades per al teu negoci. No es bo ni que les paraules clau tinguin una compet\u00e8ncia molt alta ja que ser\u00e0 molt dif\u00edcil posicionar-les ni que tinguin poques cerques ja que llavors obtindr\u00e0s poc transit i alhora poques vendes. La clau es trobar un punt mig entre les recerques i la compet\u00e8ncia. Per fer aquesta punt podeu utilitzar eines com Sistrix o Semrush que us poden ajudar fer estudis de diferents paraules clau, la compet\u00e8ncia…<\/p>\n

Un punt important tamb\u00e9 per a la teva botiga online es tenir en compte les categories<\/strong>, em de treballar el SEO, afegint descripcions de qualitat, afegint imatges optimitzades, afegint v\u00eddeos, i posant t\u00edtols H1, H2, H3 i meta-etiquetes.<\/p>\n

Les opinions dels clients son molt importants<\/strong>, per tant estaria be que permeteu incloure valoracions dels teus productes. Ja que als clients abans de comprar llegeixen les valoracions dels altres clients i si n\u2019hi ha algun d\u2019indec\u00eds, potser l\u2019ajuda a escollir! I a banda les opinions son clau per al SEO ja que es contingut fresc que es va actualitzant.<\/p>\n

Les imatges:<\/strong> Hem d\u2019optimitzar les imatges per tenir una velocitat de carrega adequada, per tant haurem de renombrar les imatges, hem de definir el nom de la imatge ha de definir el nom de l\u2019arxiu\/producte de manera clara. Un bon nom seria \u201cvi-negre-terra-alta.jpg\u201d i incorrecta seria \u201cDSC0012.jpg. Haurem d\u2019utilitzar els atributs Alt i T\u00edtol; l\u2019atribut Alt es el text alternatiu a la imatge quan el navegador no el pot llegir, utilitzarem paraules clau i al T\u00edtol definirem el t\u00edtol de la imatge, aquest text es mostra quan l\u2019usuari posa el ratol\u00ed sobre la imatge.<\/p>\n

\"SEO\"<\/p>\n

Com menys pes tingui la imatge m\u00e9s r\u00e0pid es carregar\u00e0 la imatge, per\u00f2 sempre em de parar compte en no perdre qualitat de la imatge. Els formats adequats<\/a> serien jpg<\/strong> i si les imatges tenen fons transparent en png<\/strong>.<\/p>\n

Un altre punt important per al SEO de la teva botiga online \u00e9s el Linkbuilding intern<\/strong>, que consisteix a enlla\u00e7ar una p\u00e0gina des d\u2019una altra dins de la teva p\u00e0gina web. A banda de millorar el posicionament tamb\u00e9 milloren la usabilitat de l\u2019usuari, reduint la taxa de rebot. Hem d\u2019evitar repetir les paraules clau no naturals en les anchor text, ja que el anchor text per enlla\u00e7ar els productes i les p\u00e0gines ha de ser descriptiu i natural. Com m\u00e9s natural i de qualitat sigui el contingut i les t\u00e8cniques utilitzades per al posicionament SEO menys possibilitats de penalitzacions tindrem.<\/p>\n

Per fer linkbuilding intern d\u2019una manera efectiva i senzilla es mostrant els productes relacionats<\/strong> en cada p\u00e0gina de productes. A banda al client li estem ensenyant altres productes de manera r\u00e0pida. Mostrar productes destacats<\/strong> a la portada o a qualsevol p\u00e0gina d\u2019una categoria tamb\u00e9 ajuda per fer linkbuilding.<\/p>\n

Una altra manera de generar links externs i interns cap a la teva botiga online, es crear un blog<\/strong>. Amb el blog generareu contingut nou i fresc que agrada molt als cercadors.<\/p>\n

Per acabar hem tenir en compte la gesti\u00f3 correcta de les baixes dels productes<\/strong>, un producte que hem eliminat o ha caducat l\u2019haurem d\u2019incloure a una redirecci\u00f3 301 a l’arxiu .htaccess\u00a0i dirigir-la cap a un altre producte similar de la nostra botiga online o d\u2019alguna categoria pare, perqu\u00e8 sin\u00f3 la pagina continuar\u00e0 indexada a Google i generarem un error 404 que pot arribar a estar penalitzada per Google.<\/p>\n

Preparats per a millorar el SEO de la vostra botiga online?<\/strong><\/em><\/h3>\n","protected":false},"excerpt":{"rendered":"

SEO: Com podem millorar el posicionament de la teva botiga online? En aquest post us donarem algun consells b\u00e0sics per tal de millorar el SEO de la teva botiga online. Fer que la nostra botiga surti a les primeres posicions de Google ser\u00e0 una tasca dif\u00edcil per\u00f2 una bona soluci\u00f3 ser\u00e0 posicionar la teva botiga […]<\/p>\n","protected":false},"author":1,"featured_media":15487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[68,114,102,138],"tags":[],"class_list":["post-3983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-web","category-marqueting","category-recursos","category-seo"],"yoast_head":"\nCom podem millorar el SEO de la teva botiga online? - nusgr\u00e0fic<\/title>\n<meta name=\"description\" content=\"Com podem millorar el SEO de la teva botiga online? -\u00a0En aquest post us donarem algun\u00a0consells b\u00e0sics per tal de millorar el SEO\u00a0de la teva botiga online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nusgrafic.com\/com-podem-millorar-el-seo-de-la-teva-botiga-online\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com podem millorar el SEO de la teva botiga online? 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