The corporate identity is the tangible part of the brand which, with a series of attributes, will seek to attract your target audience.
Why should I have a corporate identity? Because it will allow you to position yourself with respect to your competitors, it will allow your customers to visually identify you and have a solid identity within your sector.
What elements form a visual identity? Logotype, typefaces, color palette, graphisms, graphic supports. The rules of use of these elements for managing your brand are reflected in the corporate identity use manual.
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